Key Highlights Introduction Entering the world of health and wellness branding means understanding the investment it takes to build a strong presence. This industry often changes because of what consumers want, making it a competitive space where standing out is important. By exploring the details of brand development, businesses can create a unique value proposition…
According to Statista, “The global skin care market is projected to increase from 181.2 billion dollars in 2023 to over 210 billion by 2028.” So if you’re looking to grow your skincare line, it makes sense you want to get in on the action. However, the skincare business is extremely competitive. As a brand designer,…
Whether you realize it or not, your business has a brand identity. A brand identity refers to the impression a brand makes with consumers. So even if you haven’t been focusing on how that identity is being perceived, your business has one. But the question is, how are your clients seeing your business? For example,…