Should I Rebrand my Health & Wellness Business? 10 Signs it’s Time for a Refresh

Whether you realize it or not, your business has a brand identity. A brand identity refers to the impression a brand makes with consumers. So even if you haven’t been focusing on how that identity is being perceived, your business has one. But the question is, how are your clients seeing your business? For example, does your business look loyal and trustworthy? Or do you seem disorganized and inconsistent? An honest reflection on these questions can help determine if you should rebrand your business.

What is a Rebrand?

A rebrand is when you refresh the look and feel of your business to match your current business goals, values, ideal clients, and positioning. This can include a redesign on your logo, colors, typography, voice, website design, or your entire visual identity. A rebrand is all about representing who your brand is from now towards the future, not about who you were when you first started your business.

What is the Purpose of Rebranding?

You may be feeling that your business is struggling to stand out against so much competition, that you’re business isn’t reaching it’s goals, or you’re not connecting to the audience you would like. The purpose of a rebrand is to stay relevant, attract new clients, make more money, reach your business goals, sell more products, and grow your business. For more information on how Blu Rose Design makes your brand stand out as unique, see the “About Us” section of our website.

10 Reasons Why your Business Needs a Rebrand

1. Your Brand Appears Outdated

Certain eras have defining characteristics. For example, when we moved into our house, the living room had green carpet. This green carpet was dating our house back to the 1970s. Graphic design has trends as well, and they too are constantly changing. One example of a design trend was the chevron pattern in the early 2010s. It was everywhere! Your brand could be using elements that feel outdated. In that case, it’s time to update.

2. You’re Not Reaching your Audience

As discussed in the introduction, every brand has some type of identity. So your brand is most likely reaching an audience, but is it the right one? If your brand isn’t resonating with your ideal clients, it’s time for a rebrand to better connect with them.

If you’re struggling to understand who your audience is, I offer a free guide on how to figure out who your ideal client is. After all, you can’t really promote your business unless you know who you’re marketing to!

3. You’re Launching New Products or Services

Expanding your business is exciting! However, your current brand may not reflect these new products or services. A rebrand can help reflect these new changes visually and present a consistent, cohesive, and professional image to your audience.

4. Your Brand isn’t Standing Out

There are literally millions of businesses started each year in the United States. With so much competition, what is going to make people choose you over everything else out there? At Blu Rose Design we believe every business is unique – if you’re blending in with your competitors, you’re missing out! A rebrand can take your business from going unnoticed to something that stands out against the competition.

5. Your Business has Changed

Businesses change over time. You may have started as a budget-friendly option, but now you want to grow to a premium company. Also, you may have started in one direction but now you’re going down another path. Your visual identity needs to reflect this change. A solid brand identity should reflect your vision, mission, and goals.

6. You’re Experiencing Negative Associations

Company’s can experience negative associations for a number of reasons, including: product recalls, data hacking, misperceptions, lawsuits, or boycotts. Obviously, healing a bad association depends on how much damage has been done. If you’re looking to turn around from a bad image, a rebrand could be the fresh start you need to help get you back on track.

7. Your Brand Messaging is Confusing

If the clients coming to you for a product or service seem confused on what you actually do, that’s a problem. It’s also a problem if the values you would like your company to communicate aren’t being displayed. For example, if you are a photographer, are you a strictly professional commercial photographer? Or are you a down-to-earth senior photographer? Or are you the always-ready-to-party wedding photographer? A rebrand can align you to the message you would like to communicate and ensure your customers fully understand your business.

In the case of PureFit Studio, their previous logo looked very active and dynamic. When in actuality, they wanted to be perceived as friendly and approachable.

8. You’re Merging or Acquiring a New Business

A merge with another company or acquiring a new business often times requires a rebrand. It’s important to have a visual identity that reflects the new organization. The new entity will most likely create a new audience and have different values than the previous business. Using consistent visuals throughout campaigns helps build trust and recognition with new and existing customers.

9. Your Visual Identity is Inconsistent

A core principal in brand design is consistency builds trust. An inconsistent identity will confuse your customers and lose your message. By unifying all your visuals it will define you as a trustworthy and professional business.

10. You Want to Scale Up your Business

Scaling up your business means taking your brand to the next level. If you’ve been a business owner for 3+ years, a rebrand can show yourself as a leader in your industry. A rebrand can put a new energy into yourself and your team. It can also create a sense of anticipation for in your clients. It signals to your customers that new and exciting things are on the way.

Rebrand your Business Correctly

If you related to any of these 10 signs, it may be time to consider rebranding. However, without a strategic approach, a rebrand is nothing more than a new logo, a few colors, and some fonts. In order to ensure you will experience results from a rebrand you need to hire a designer who will consider your values, mission, and goals. For a more detailed look at how we customize the needs of each brand, visit the “Services” section of our website.

Whether you’re looking for a rebrand in a completely new style or just some small tweaks, it’s all about making sure your brand is unique to you. Contact me today to start a rebrand journey together!